Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Andrea Burnett Lifestyle Publicity ## Sitemaps - [XML Sitemap](https://andreaburnett.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Social Media is a New Author’s Best Friend: Here’s Why](https://andreaburnett.com/social-media-is-a-new-authors-best-friend-heres-why/) - By Maddy Reda, Publicity Associate In a world dominated by social media posts and likes, the concept of an author’s work spreading via “word of mouth” now seems to take place almost entirely online. Authors and readers are more connected to each other now than ever before–a feat both incredibly daunting and incredibly exciting! Writing, - [Top 5 Children’s Books About Trans Kids to Read for Pride Month 2022](https://andreaburnett.com/top-5-childrens-books-about-trans-kids-to-read-for-pride-month-2022/) - By Alex Aumpino, Publicity Associate, ABPR Photo by Raphael Renter on Unsplash Pride Month is upon us! As a transgender man, I love seeing myself represented in kid-lit. I love knowing how lucky trans kids are to have books to teach them about themselves and their friends & family. Below, I’ve shared my top five - [What to do during a shipping crisis](https://andreaburnett.com/shipping-crisis/) - Hello Readers! You might have read or seen online that there’s a current shipping crisis happening in the publishing industry right now. Nearly all of our current projects at ABPR have been postponed 1-3 months or more due to shipping delays and paper shortages. Naturally, we are super bummed for our authors. But luckily, this - [So You’re An Author: Here Are 3 Reasons You Need to Be On LinkedIn](https://andreaburnett.com/so-youre-an-author-here-are-3-reasons-you-need-to-be-on-linkedin/) - Introduction If you’re a published author or aspiring to be one, you’re probably already aware of how important an online presence is to your personal success. Name an author from any genre and chances are you’ll see branding in action, with beautifully designed websites and Twitter followings to boot. But did you know LinkedIn is - [How to get PR READY™ After You Write a Book](https://andreaburnett.com/getting-pr-ready-after-writing-a-book/) - So You’ve Written a Book? Yay You! Before you do anything else, you’ll need to get PR READY™ (and we have the guidance to help you get there) One of the few positive things that happened during the COVID-19 pandemic is how many people finally sat down to write a book. With all that time at - [Writing a Book Proposal? 6 Things You Should Absolutely Know](https://andreaburnett.com/writing-a-book-proposal-6-things-you-should-absolutely-know/) - So… you’ve written a book and you are eager to share it with the world. I’ve been in the book industry for more than 20 years. Over those years, I have helped hundreds of authors with their publicity plans, but I’ve also worked with many new authors who need guidance with their book proposal before - [Jacket Required: Why Great Book Covers Can Make or Break Your Book](https://andreaburnett.com/jacket-required-why-great-book-covers-can-make-or-break-your-book/) - A favorite client of ours (@TraPublishing) was thrilled to learn that they just won the prestigious 2020 AGIA 50 Books 50 Covers Award for the book and cover design of LAIR: Radical Homes and Hideouts of Movie Villains. The cover was designed by Yonel Hernández with Architectural Illustrations and Renderings by Carlos Fueyo, of Playard Studios. The - [5 Tips for making a Book trailer that works](https://andreaburnett.com/make-a-book-trailer-that-works/) - I love a good movie, don’t you? We live in a visual world so if you have a new book to promote, why not consider a book trailer? With millions of books published each year, authors must get creative if you want your book to get noticed. Book trailers typically cost between $1500 and $4000 depending - [PR Jargon and Why I Hate It](https://andreaburnett.com/pr-jargon-and-why-i-hate-it/) - HATE is a strong word. To this day, my mom doesn’t allow me to say the word in front of her. But it wouldn’t be appropriate for me to say, “I really dislike PR jargon,” because I really do hate it. It’s funny, because I have been a publicist for 20 years and you’d think - [What to Do Now That Your Book Has Been Published](https://andreaburnett.com/what-to-do-now-that-your-book-has-been-published/) - Congratulations, you’ve been published! This is probably the point where you get the first tangible sense of validation for your efforts. Your book is on Amazon! It’s on the shelves of Barnes & Noble! The cover looks so pretty! What do you do now? The number one question people will ask after their book has - [What’s In My Bag? A Book Publicist Reveals All](https://andreaburnett.com/whats-in-my-bag-a-book-publicist-reveals-all/) - Not everyone knows what a book publicist does. As you can imagine, most of our days are filled with pitching our clients to the media, but we also have to go on book tours with our authors. So, what would a book publicist need when out on the road with an author? Look inside my - [What does a publicist do?](https://andreaburnett.com/a-defense-of-publicists/) - This article caught my eye on PRDaily. It seems that every week, someone is asking me what a publicist does. My short answer is “a publicist is a connector.” I say this because after 20 years as a book publicist, I find that I do so much more than just pitching or writing press releases. - [How to Write a Winning Cookbook Proposal](https://andreaburnett.com/how-to-write-a-winning-cookbook-proposal/) - Featured Photo courtesy of Chow.com I love food. I love to cook for my family and friends. I love to talk about food and think about what I’m going to make every night. I love to read books about food and watch films about chefs, and I would gladly give my right arm to just - [The 10 Biggest Mistakes New Authors Make](https://andreaburnett.com/the-10-biggest-mistakes-new-authors-make/) - I'm gearing up to teach a Publishing 101 for New Authors Workshop on September 24th at an amazing women's collaborative workspace called The Hivery in Sausalito, CA. Naturally, to prepare for the class, I'm boning up on my reading and while looking back at some of my favorite bookmarked articles, I came across this one - [Small Business Publicity Bootcamp](https://andreaburnett.com/small-business-publicity-bootcamp/) - Because you need to stand out. You’re a small business owner and you know you need to do something to promote your company, but where do you begin? The Top 10 Burning Questions of Every Small Business Owner: What is the difference between Marketing and PR? What is difference between the main types of online - [5 Tips for Perfecting Your Pitch](https://andreaburnett.com/5-tips-for-perfecting-your-pitch/) - PR professional, Katie Huffaker wrote this for PR Daily (a blog I read regularly) and I thought it was worth sharing. Even as a seasoned publicist, sometimes it’s good to be reminded of these tips. It takes a lot of time and effort to build a great pitch. A good publicist never spams a - [You’ve Been Reviewed!](https://andreaburnett.com/youve-been-reviewed/) - By Elisabeth Monaghan You’ve got a publishing date for your new book. This book, your baby, which has taken so much time, caused you angst and sleepless moments, finally will make its debut. But to give it credibility and to help market your book, you need reviews. There are a number of services you - [Does Publicity Matter?](https://andreaburnett.com/does-publicity-matter/) - You’ve heard the old saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?" The same goes for books. There are over 292,014 (new titles and editions) books published each year. So, if you aren’t telling anyone about your book, nobody is going to - [Secrets of a Publicist: Why Your Press Release Was DOA](https://andreaburnett.com/secrets-of-a-publicist-why-your-press-release-was-doa/) - This article originally appeared on Cision Blog as a guest post by Jennifer Heigl, editor of Daily Blender, an online publication focusing on food, drink, travel, and culture. Andrea’s Note: I read this blog by Jennifer Heigl (below) on the Cision blog recently and was really inspired by it. After 20+ years in PR (and - [Are You Ready to Hire a PR Firm? Part Three](https://andreaburnett.com/are-you-ready-to-hire-a-pr-firm-part-three/) - We recently saw this article by Gini Dietrich on PR Daily about knowing when you are ready to hire a PR Firm, and we loved what Dietrich had to say about growing a business through publicity. We decided to put together a series that shares Dietrich’s article, and along with a few of our own ideas about the - [Are You Ready to Hire a PR Firm? Part Two](https://andreaburnett.com/are-you-ready-to-hire-a-pr-firm-part-two/) - We recently saw this article by Gini Dietrich on PR Daily about knowing when you are ready to hire a PR Firm, and we loved what Dietrich had to say about growing a business through publicity. We decided to put together a series that shares Dietrich's article, and along with a few of our own ideas about the - [Are You Ready to Hire a PR Firm? Part One](https://andreaburnett.com/are-you-ready-to-hire-a-pr-firm-part-one/) - We recently saw this article by Gini Dietrich on PR Daily about knowing when you are ready to hire a PR Firm, and we loved what Dietrich had to say about growing a business through publicity. In her conclusion Dietrich suggests that if you aren’t ready to hire a full-scale PR firm, you - [Can We Talk?](https://andreaburnett.com/can-we-talk/) - Recently while reading my subscription to a popular PR newsletter, a headline caught my eye: "Biggest PR Mistakes Ever." After a quick read, I was shocked to see "never ever call an editor" at the top of the list. Really? A publicist isn't allowed to call anyone anymore? Ever? Nevah evah? Wow. That is so - [It's Showtime! How to Ace Your TV Appearance](https://andreaburnett.com/its-showtime-how-to-ace-your-tv-appearance/) - Congratulations! You just got wind that you're going to be booked for a segment on LIVE with Kelly and Michael (or the Today Show, or The Ellen DeGeneres Show, etc etc). Your first time appearing on national TV in an interview or a demonstration is a huge milestone in any person's career. You've obviously already - [How to Look Great Online (and help your publicist help you)](https://andreaburnett.com/how-to-look-great-online-and-help-your-publicist-help-you/) - If you’ve gotten to the point where you are hiring a publicist, you probably already feel like you are being pulled in a million directions – there are emails on top of your emails, you haven’t returned phone calls from four days ago, and who knows when you’re going to be able to - [Four Ways to Promote Your Book Like a Pro](https://andreaburnett.com/four-ways-to-promote-your-book-like-a-pro/) - You've done the hard work and the long hours; the mountians of research, and the thousands of rounds of edits. You've stressed over the choices of book covers, and debated your way through which publication channel to use. The files were made "final final," they went to print, and you finally have it - your - [New website](https://andreaburnett.com/test-post/) - Welcome to ABPR's new website! We've got a whole range of exciting things planned, like information about our business, where you can find the work of our fabulous clients and what they're doing, and of course gorgeous books. ## Pages - [Home](https://andreaburnett.com/) - Andrea Burnett lifestylepublicity book publicity for non-fiction authors & publishers 1 PR & Media Strategy We'll get you noticed We build robust publicity campaigns from concept to realization and work with top-tier publishing companies across the globe. Learn More Our Team We let the world know who you are by building robust publicity campaigns and - [Our Work](https://andreaburnett.com/work/) - Our Work Food & Drink | Lifestyle & Reference | Art & Photography | Children’s Books Children’s Books Food & Drink Lifestyle & Reference Art & Photography We build your media relationships. For over 25 years, we have collaborated with clients to build comprehensive multimedia publicity campaigns and offered consulting packages that include - [About](https://andreaburnett.com/about/) - Teamwork Makes the Dream Work Our Burnett PR Team Media is our passion Get To Know us Our Public Relations team specializes in lifestyle publicity campaigns ranging from food to parenting to fashion to travel. Let's Work Together Testimonials Andrea has helped me navigate the ins and outs of complicated campaigns. She is always generous - [Contact](https://andreaburnett.com/contact/) - Ready to set up your free 30-minute consultation? p: 650.207.0917 e: aburnettpr@gmail.com 146 Washington Ave., Suite B Richmond, CA 94801 Let's Go! Name Email Phone Company Message Send - [Blog](https://andreaburnett.com/blog/) - Articles & ideas Secrets From A Publicist​ Social Media is a New Author’s Best Friend: Here’s Why Read It Now Where to Start Are You Ready to Hire a PR Firm? Part One Read More It’s Showtime! How to Ace Your TV Appearance Read More How to Look Great Online (and help your publicist help - [Services](https://andreaburnett.com/services/) - Our Services & Expertise What we Do We are passionateabout what we do We are pretty darn good at what we do and how we do it. We’re not the blast-out-a-press-release-and-call-it-a-day kind of agency. We offer personalized, strategic media relations that address your goals and deliver exceptional results. And we may even make you smile ## Portfolios - [SAVEUR’S THE WAY WE COOK](https://andreaburnett.com/portfolio/saveurs-the-way-we-cook/) - Add Your Heading Text Here ## Categories - [Uncategorized](https://andreaburnett.com/category/uncategorized/) - [Secrets of a Publicist](https://andreaburnett.com/category/secrets-of-a-publicist/) - [press materials](https://andreaburnett.com/category/press-materials/) - [PR 101](https://andreaburnett.com/category/pr-101/) - [Guest Posts](https://andreaburnett.com/category/guest-posts/) ## Tags - [author](https://andreaburnett.com/tag/author/) - [book](https://andreaburnett.com/tag/book/) - [manuscript](https://andreaburnett.com/tag/manuscript/) - [marketing](https://andreaburnett.com/tag/marketing/) - [publish](https://andreaburnett.com/tag/publish/) - [bag](https://andreaburnett.com/tag/bag/) - [pr](https://andreaburnett.com/tag/pr/) - [publicist](https://andreaburnett.com/tag/publicist/) - [publicity](https://andreaburnett.com/tag/publicity/) - [purse](https://andreaburnett.com/tag/purse/) - [secret](https://andreaburnett.com/tag/secret/) - [bon appétit](https://andreaburnett.com/tag/bon-appetit/) - [cooking](https://andreaburnett.com/tag/cooking/) - [food](https://andreaburnett.com/tag/food/) - [kitchen](https://andreaburnett.com/tag/kitchen/) - [noodles](https://andreaburnett.com/tag/noodles/) - [proposal](https://andreaburnett.com/tag/proposal/) - [ramen](https://andreaburnett.com/tag/ramen/) - [restaurant](https://andreaburnett.com/tag/restaurant/) - [saveur](https://andreaburnett.com/tag/saveur/) - [Business](https://andreaburnett.com/tag/business/) - [social media](https://andreaburnett.com/tag/social-media/) - [social media marketing](https://andreaburnett.com/tag/social-media-marketing/)